New Female Focused Bike Store Invites Women to Ride with Bonnie Tu, Attend Cycling Events

March 6, 2017 (Vancouver, B.C.) – Liv Vancouver is pleased to announce that Bonnie Tu, the founder of Liv Cycling and Chairperson of Giant Bicycles, will make a rare visit to Vancouver on March 18 to experience the first Liv store in North America, which celebrated its Grand Opening last month.

liv-founder-bonnie-tu-is-coming-to-vancouverLiv founder Bonnie Tu is coming to Vancouver.

“I’m so pleased that Bonnie will be visiting the new store,” said Liv Vancouver owner Anne-Marie Gagnon. “I’m incredibly proud of what we’ve created so far with Liv Vancouver and being able to share it with Bonnie in person is very special.”

In addition to the store visit, Tu will feature as the honoured guest on a social group road ride, starting at Liv Vancouver at 10:00 a.m. on March 18. The group will cycle from the store, through scenic Stanley Park – Vancouver’s world famous urban greenspace – before returning at noon for coffee and baked goods. Tu, Gagnon, Liv Canada Brand Representative Amalie Pasternak, and others integral to the store, will be available to the media for interviews at the Liv Vancouver retail location between 12:00 p.m. and 1:00 p.m.

The recreational ride is open to all women who wish to join.

liv-vancouvers-sunday-road-rides-are-taking-offLiv Vancouver’s Sunday group rides are taking off.

Last month, Liv Vancouver kicked off its regular weekly Sunday group road rides as part of its mandate to create more opportunities for women to join the region’s cycling community. In addition to the rides, the store is offering a wide range of tech clinics to teach interested women basic bike maintenance, repair and setup skills.

liv-vancouver-staffer-kelsey-macdonald-demonstrates-how-to-break-a-chain-during-one-of-the-stores-tech-clinicsLiv Vancouver staffer Kelsey MacDonald shows interested women how to break a chain at one of the store’s many tech clinics.

In line with Gagnon’s own adventurous spirit, she will be leading an off-road ride along the Sea to Sky Trail from Squamish to Whistler in April with another weekend destination in the Okanagan Valley later this spring. The store is also offering an off-road demo day in Squamish on April 1, giving women the opportunity to test out Liv’s latest Pique Advanced 1 and Hail Advanced 1 mountain bikes on the area’s renowned trails. Gagnon intends to continually add events, rides, clinics and camps to the store’s schedule to meet growing demand.

“I’m really blown away by the amount of interest and enthusiasm the store has received so far, even though we’ve only been open for a short time,” said Gagnon. “It’s really exciting.”

anne-marie-gagnon-cuts-the-ribbon-at-liv-vancouvers-grand-openingAnne-Marie Gagnon cuts the ribbon at Liv Vancouver’s Grand Opening last month.

Liv Vancouver celebrated its Grand Opening on February 17 with a day of festivities, treats and discounts, followed by an after-hours party for friends and industry guests. Gagnon was pleasantly surprised by the number of people who stopped by during store hours to have a coffee and a treat while taking in the new female focused boutique bike store. She was even more surprised by the number of guests who filled the retail space to help her celebrate what she hopes will become a hub for women’s cycling in the city.

More information about Liv Vancouver’s upcoming events can be found at


At Liv Vancouver, we are passionate about all types of cycling and we’re excited to share our extensive knowledge and love of bicycling with women in the community. We’re proud to be Canada’s first female focused cycling boutique dealing exclusively in Liv bicycles, along with Liv and complementary brand clothing and accessories. Liv is the first cycling brand completely dedicated to women.

Liv Vancouver is a small, independently owned store centrally located in Vancouver, B.C.’s hip West 4th neighbourhood. Owner Anne-Marie Gagnon loves riding bikes of all kinds and is thrilled to apply her vast experience in the industry to making cycling more accessible and enjoyable for women. Our team is dedicated to helping our customers enjoy the best cycling experience by offering awesome service, quality parts and gear, and performance bikes for every rider. We are also dedicated to growing women’s participation in the sport by offering a hub for women’s cycling, group rides, educational clinics, and supporting events, riders, local trails and community initiatives.

Media Contact:
Anne-Marie Gagnon, Owner –
Jill Allen, Manager –
Phone: 604-736-1717
Address: 1709 West 4th Avenue, Vancouver, BC, V6J 1M2
Facebook: Liv cycling Vancouver
Instagram: @livcyclingvancouver